MediaBlaster
How Important Is Search Inside a Roku or Smart TV App?
Search matters more as the catalog grows, but it is not a substitute for clear browsing. For small libraries, categories and featured rows may carry the ex
What Should Go on the Home Screen of a VOD App?
A VOD app home screen should answer three questions fast: what is new, what is worth watching now, and how do I browse the library? Good home screens use a
How Local Media Companies Should Use Smart TV Apps
Local media companies can use Smart TV apps to turn fragmented video archives into a lean owned channel for shows, town coverage, sports, interviews, and e
One Niche Roku Channel or a Network of Smaller Channels?
One strong niche Roku channel is usually easier to launch, maintain, and explain than a network of small channels. A network can work later, but only when
The Biggest Mistakes People Make When Planning an OTT App
Most OTT planning mistakes happen before development starts. Teams underestimate content operations, metadata, artwork, review requirements, hosting costs,
How to Organize a Video Library When You Have Hundreds of Videos
A large video library needs a content model before it needs a prettier interface. Categories, series, seasons, tags, featured rows, and search all work bes
What Makes a Roku Channel Feel Professional Instead of Homemade?
A Roku channel feels professional when navigation, artwork, playback, metadata, and content organization all behave predictably from ten feet away. Viewers
Should Indie Creators Launch on Roku First, or Start With Web and Mobile?
Roku can be a strong first TV platform for creators who already have a video library, but web and mobile are often better for early audience validation. Th
What’s the Difference Between AVOD, SVOD, and TVOD for Smart TV Apps?
AVOD uses ads, SVOD uses subscriptions, and TVOD charges per rental or purchase. For most independent Smart TV apps, the right model depends less on what s