Structured video management
Organize movies, series, episodes, short-form videos, artwork, metadata, captions, and streaming URLs inside WordPress.
About MediaBlaster
Built to help creators own the platform behind their content.
MediaBlaster turns WordPress into the control center for a modern media platform. It gives creators, publishers, organizations, and agencies a practical way to organize video and podcasts, build streaming-style experiences, and power branded websites and apps without surrendering control of their content platform.
Origin story
From WP Smart TV to MediaBlaster
MediaBlaster grew out of WP Smart TV, a WordPress plugin created to help publishers organize video content and connect it to Roku channels.
The streaming industry changed. Roku Direct Publisher was discontinued, app requirements became more demanding, and creators needed more than a single-purpose video feed. But the underlying problem never went away: independent publishers still needed an affordable way to manage their content and build media experiences they could control.
MediaBlaster is the next evolution of that original idea.
Instead of treating WordPress as only a website builder, MediaBlaster turns it into a structured media backend. Content can be managed once and used across a WordPress website, a headless frontend, a podcast feed, a custom integration, or a connected app.
Looking for the legacy plugin? Visit the WP Smart TV legacy page.
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WP Smart TV
WordPress video publishing and Roku feeds
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MediaBlaster
Video, podcasts, subscriptions, APIs, and app configuration
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Launch Kits
Branded app templates powered by the same WordPress library
What MediaBlaster does
One media library. More ways to reach your audience.
MediaBlaster brings the essential parts of a media platform into WordPress while leaving publishers free to choose their hosting, frontends, business model, and distribution channels.
Podcast publishing
Create podcast shows and episodes, generate RSS feeds, and publish audio through the built-in MediaBlaster audio player.
Vimeo workflows
Connect supported Vimeo accounts, import metadata and artwork, and manage larger video libraries through a guided import workflow.
Headless REST API
Use the MediaBlaster REST API to connect WordPress content to custom websites, integrations, mobile apps, and connected-TV experiences.
Subscriptions and access
Build toward premium media experiences using subscription tiers, access groups, subscriber controls, and supported payment workflows.
Branded app experiences
Connect the same WordPress media library to app templates such as the currently available MediaBlaster Roku Launch Kit.
Prefer a guided walkthrough? Start with Getting Started or browse the full documentation.
Product philosophy
Ownership, simplicity, control, and community
MediaBlaster is built around a straightforward belief: creators should be able to build on their own content library instead of repeatedly starting over inside disconnected platforms.
WordPress remains the central source of truth. Publishers decide where their media is hosted, how it is presented, which applications use it, and how the platform grows.
A creator might begin with a simple video library. Later, that same content can support podcasts, memberships, a headless website, client integrations, or a Roku channel without rebuilding the entire catalog.
Ownership
Build on a platform and content library you control.
Simplicity
Make advanced media publishing approachable.
Control
Choose your hosting, presentation, integrations, and direction.
Community
Learn alongside other creators, agencies, and builders.
Prefer to learn with others? Visit the MediaBlaster community.
The company
Built by Rovidx Media & Consulting
MediaBlaster is developed by Rovidx Media & Consulting, Inc., a founder-led digital consulting and services company based in Northern Canada and serving clients across North America.
Rovidx works across platform development, content operations, media technology, modern websites, and practical AI-driven automation. MediaBlaster brings that experience together in a product designed for people who want to build independent media platforms without unnecessary technical complexity.
Rovidx is co-founded by Rob and Kari Davenport. Rob leads digital consulting and technical execution, while Kari leads strategic business advisory and business development.
Leadership
Meet Rob Davenport
Founder & CTO, Rovidx Media & Consulting
Rob Davenport leads the product strategy, architecture, development, documentation, and training behind MediaBlaster.
His work focuses on turning complicated media and software workflows into systems that creators and businesses can actually use. That includes WordPress platform development, streaming media technology, headless applications, content operations, and practical uses of AI in design and development.
MediaBlaster reflects the same approach Rob brings to client work at Rovidx: keep the system understandable, give people control, and help them move from an idea to something that is genuinely working.
Who it's for
Made for independent media builders
MediaBlaster is designed to help people begin with what they need today while preserving a path to something larger. You do not need to launch on every platform at once. Start with your content library, prove the idea, and expand when the audience and business are ready.
Creators and video publishers
Filmmakers and independent studios
Churches and community organizations
Educators, trainers, and course creators
Podcast networks
Businesses building branded media libraries
Developers using WordPress as a headless backend
Agencies launching streaming platforms for clients
FAQ
Frequently asked questions
Your content deserves a platform of its own.
Start with the free MediaBlaster plugin, organize your media in WordPress, and grow into the website, podcast network, integration, or streaming app your audience needs.